Clay vs Persana AI (2026): Product status, workflow differences, and migration context
Clay remains an active GTM workflow platform. Persana AI announced its platform sunset for May 2, 2026; use this guide for historical comparison and migration context.
The quick verdict
Current status: Persana AI announced that its platform would sunset on May 2, 2026. This page therefore treats Persana as a historical product, not an active alternative.
Clay remains an active GTM workflow platform for multi-provider enrichment, AI research, and prospecting workflows. If you are evaluating a live platform, review Clay's current plans and capabilities directly. If you are migrating from Persana, follow Persana's official migration guidance.
Comparison table
| Category | Clay | Persana AI |
|---|---|---|
| Product status | Active platform; verify current plans and capabilities on Clay's site. | Sunset announced; there is no current subscription offering to evaluate. |
| Primary job | GTM enrichment, AI research, and workflow orchestration. | Historical AI prospecting and enrichment platform. |
| Best fit | Teams building live research and enrichment workflows. | Existing users needing historical context and migration guidance. |
| Pricing | Current pricing is published by Clay and can change with packaging. | Older pricing should not be treated as current pricing evidence. |
Feature comparison
What each product represented
Clay is an active platform for multi-provider data enrichment, AI research, and GTM workflows. Verify current capabilities and plan limits on Clay's official site.
Persana AI was positioned as an AI prospecting and enrichment platform, but its official migration guide says the platform sunset on May 2, 2026. Older feature lists, pricing, and review excerpts should not be presented as current.
How to choose now
- For a live enrichment and research workflow, evaluate Clay against your required providers, usage, and downstream systems.
- For a former Persana workspace, start with Persana's official migration guide and validate any replacement workflow before switching.
Pricing comparison
Pricing and product status (September 2026)
Clay's pricing and packaging change over time; confirm current plans at Clay pricing.
Persana's old pricing pages are not current pricing evidence because the official migration guide says the platform sunset on May 2, 2026.
User experience & reviews
Review-source correction: The earlier Clay excerpt has been removed. Use the current Clay software listing on G2 for product reviews. Persana review pages should be treated as historical context only; the product is no longer active.
Third option
Why Autotouch might be the smarter choice
Skip the manual admin work. Autotouch pairs AI enrichment with a sales dialer so reps can focus on conversations.
About the companies
Clay is commonly used in this category for its core job: Workflow-based enrichment and GTM automation.
Persana AI is commonly used in this category for its core job: AI-assisted outbound / GTM workflow tooling.
Frequently asked questions
What is the current status of Persana AI?
Persana's official migration guide announced that the platform would sunset on May 2, 2026.
Is Clay a live alternative?
Clay remains an active platform. Confirm its current capabilities, provider coverage, limits, and pricing before committing.
Should I use old Persana pricing or feature lists?
No. Treat older Persana pricing, feature lists, and review excerpts as historical context rather than current product evidence.
Where should Persana users start?
Start with Persana's official migration guide and test the replacement workflow against your existing data and automation requirements.
Book a demo.
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